This site can only be viewed with the Adobe Flash Player, and an up-to-date desktop browser: Internet Explorer 7+, Firefox 2.5+, Safari 3+, or Chrome 3+

MCCANNSF.COM

A unique web presence for McCann Worldgroup's Innovative San Francisco division

role: THE BEST IDEAS OFTEN COME FROM OUTSIDE

Looking for fresh ideas, McCannSF gave us the reigns and we flushed out several web site concepts, even as the company's corporate identity evolved. We honed the exploration to a unique concept rooted in the most basic ideas of what the web should be: a simple and elegant story-telling device.

Show only the best work: We allowed for a user-generated narrative to tell the story of McCannSF and showcase only the best agency work from over the years.

ALLOW USERS TO FIND THEIR OWN WAY

A user's voyage through the site creates a unique visual story of its own.

A RETURN TO THE ROOTS OF THE WEB

In an increasingly visual web, we wanted to embrace the story in a traditional sense, through typography and hyperlinks.